The significance of Obon in the business world - how to handle it?
Apart from New Year Obon is the most important celebration in Japan like Easter in Germany. It's an
occasion to visit relatives and to bring gifts. The business world nowadays has also developed a tradition
of exchanging presents. Employees give presents to superiors and customers to express their respect and
gratitude. Obon is a perfect opportunity to maintain contacts and businesses exchange generous gifts.
Colleagues, friends and partners exchange summer greetings. Post a nice summer greetings cards to your
Japanese partners. Chose a card with a light summery theme and a bright background e.g. flowers, a field
of sun flowers, a swan or other typical European summer scenes. Begin with your personal message and end
with the following greetings:
Shochuu ominmai, moshiagemasu!
(I apologize for the summer heat wave and would like to extend my sincere wishes for your good health)
It's a tradition to send best wishes for good health at Obon as summer in Japan can be extremely hot
and therefore a time to fall ill.
You might ask what you have to apologize for when you just want to send greetings. This is due to the
specific "Culture of apologies" in the Far East. It's a common habit to apologize daily and many times
for all kind of things. Consider it as a polite common phrase.
This type of excuse has nothing to do with an apology for an actual mistake or because you feel guilty
about something which is not the point at all. In the case above you express that you feel sorry for the
other person because the weather is so hot. Of course a heat wave or heavy rain is not your fault.
The Japanese consider this as a friendly gesture showing that you care for the other's well -being. It
creates positive vibrations and increases harmony and feelings of sympathy between business partners.
Furthermore it shows that you are a responsible personality.
In case you have no time to post a card send a greeting mail. Serious and honest greetings are always
welcome no matter in which form.
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